Coach Hill: How Pro Athletes Train Their Money

In this episode, Eric talks with Coach Hill, founder of Financial Footwork and author of Train Your Money, about the hidden beliefs and behavioral patterns that shape our financial lives.

Coach Hill approaches money the way a coach approaches movement: most problems are not about information, they are about habits. Drawing from her work as a financial coach, she explains why budgeting apps and spreadsheets rarely solve the deeper issue, and why sustainable change begins with how we think, feel, and act around money.

The conversation explores how early narratives about scarcity, success, and security quietly influence adult financial decisions. They discuss why people often know what they “should” do but still struggle to do it, and how small, consistent behavioral shifts can compound into lasting financial confidence.

Rather than framing money as a math problem, Coach Hill reframes it as a training process. Like any skill, it improves with awareness, repetition, and intentional practice.

This is a grounded conversation for anyone who wants to feel more capable and less reactive when it comes to money.

Topics Covered

  • Why financial problems are often behavioral, not mathematical
  • The difference between information and transformation
  • How early money narratives shape adult decisions
  • Why “just budget better” rarely works
  • Training money like a skill instead of treating it like a crisis
  • The emotional side of spending, saving, and investing
  • Building confidence through small, repeatable actions
  • Creating financial systems that reduce decision fatigue

Episode Links

For more episodes: https://unfoldingthought.com

Questions or guest ideas: eric@inboundandagile.com

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